American Personnel Employment


Bridge the Equity Gaps in a Hybrid Workforce with American Personnel Employment.

Green staircase at Western University, London, Canada

According to the 2023 annual Point in Time Count, Atlanta’s homeless population was 2,679 — 738 people found sleeping on the streets and an additional 1,941 people who were living in shelters.

Overall, veterans, formerly incarcerated and homeless individuals in Atlanta face higher barriers to employment compared to the general population. APE, Inc. was created to demonstrate that a targeted workforce development program using a staffing employment model can be leveraged with existing agencies servicing these targeted groups and such a collaboration not only makes sense but provides for a win-win situation that achieves greater impact and progress on mutual objectives.

Description of Activities

The primary activity of American Personnel Employment Inc. is operating staffing and employment programs that provide veterans, formerly incarcerated individuals, and the homeless access to stable, gainful employment.

Our program utilizes a staffing agency model to place candidates into temporary-to-permanent job positions with various employer partners. In addition, we facilitate partnerships with vocational training institutes to create tailored job training and apprenticeship opportunities for our target groups in high- demand industries such as manufacturing, construction, transportation, and technology.

The key advantage of utilizing a staffing model is that it allows us to develop strong relationships with employers over time by meeting their talent and hiring needs. As we consistently provide them with

reliable, high-quality talent through our training and vetting process, they are incentivized to hire candidates permanently and tap into our placement services for new openings. This creates a sustainable job pipeline for our beneficiaries rather than a one-off job placement model.

Our organization focuses on serving three primary groups: veterans, the homeless, and individuals who have been formerly incarcerated. These populations often face unique challenges in accessing employment opportunities due to various socio-economic factors. Through partnerships with employers, we utilize a staffing placement model to connect our clients with suitable job opportunities. Additionally, we work closely with referral agencies that specialize in representing and advocating for these target groups, ensuring that our candidates receive comprehensive support throughout the employment process.

Cooperative agreements with Agencies that also focus on serving these targeted groups will assure a steady flow of referral candidates to employers while providing the supportive services that surround candidates with counseling, access to housing/transportation, and continued coaching. This model sets them up for success and retention in the workforce. It resolves external barriers to employment while securing immediate income for candidates through transitional placements.

The staffing employment model adopted by American Personnel Employment Inc. offers several advantages in promoting sustainable results and long-term impact. Firstly, by partnering with employers, we gain access to a wide range of job opportunities across various industries, increasing the likelihood of successful placements for our clients. Secondly, our collaborative approach allows us to tailor our services to meet the specific needs of both employers and job seekers, ensuring a good fit for both parties. Thirdly, by working with referral agencies and other community organizations, we are able to leverage existing networks and resources to maximize our reach and effectiveness.

In summary, our mix of staffing services, vocational training, and strategic partnerships for support services directly enables our beneficiaries to secure full-time, stable employment. This furthers our tax-exempt mission of empowering the target groups we serve and breaking down barriers that prevent self-sufficiency. The partnerships we facilitate between employers, training programs, nonprofits and our candidates create targeted, long-term opportunities for economic empowerment. By utilizing a staffing employment model, we can provide sustainable results and meaningful impact for positive change in the communities we serve.

A. Present Activities:

We are currently focusing on developing cooperative agreements with identified agencies that are currently providing services to our target group and developing business arrangement with area employers with the goal of creating an employer partnership network, We are also seeking funding for the organization with the local Community Foundation and the Workforce Development Department of the State of Georgia. These activities are currently being carried out by the Officers and Board Directors of the organization. We anticipate the hiring of a Business Sales Manager and an Operations Manager and expect to initiate the staffing employment program in September 2024.

1. Employer Partnerships and Customers

APE will operate in the employment service industry, specializing in connecting veterans, ex-offenders and the homeless with employers looking to fill specific roles. The success of our program lies in securing employers who have an expressed interest in hiring from diverse backgrounds and candidates who are vetted and prepared to reenter the workforce.

Developing a network of employers who are willing to hire job-ready veterans, ex- offenders, and homeless individuals will require a strategic approach that highlights the benefits of using the program to employers. Here’s a step-by-step plan:

aIdentify Potential Employers in our area that have a history of supporting social causes or have expressed interest in hiring from diverse backgrounds. This would include large corporations, small businesses, non-profits, government agencies, and community organizations. Focus on industries that use temps in their staffing requirements such as: warehousing; manufacturing; food services; distribution; landscaping; retail support and customer service.

b. Value Proposition. Develop and utilize a clear and compelling message that explains the benefits of working with your organization. Highlight how hiring from your pool of candidates can fulfill their hiring needs effectively while making a positive impact on society. Emphasize the skills, dedication, and unique perspectives that veterans, ex-offenders, and homeless individuals can bring to their workforce. Show how hiring veterans, ex-offenders, and homeless individuals aligns with their corporate social responsibility goals and enhances their reputation as an employer of choice

c. Build Relationships. Reach out to potential employers through networking events, conferences, industry associations, and online platforms. Establish personal connections with hiring managers, human resources professionals, and business owners. Meet with them to discuss their hiring needs and how your organization can help fulfill them. Assure employers that your organization will provide ongoing support throughout the hiring process and beyond.

By following these steps and effectively conveying the benefits of working with your organization, you can develop a network of employers who are eager to hire job-ready veterans, ex-offenders, and homeless individuals to meet their employment needs while making a positive social impact.

50% of our time will be devoted to activities that involve building relationships with area employers and securing job orders for placement of target population.

2. Supportive Services Network Agreements

We believe that using our model of a not-for profit staffing agency and collaborative agreements with identified agencies that serve veterans, ex-offenders, and the homeless will create a powerful synergy that enhances the impact and positive results of both organizations. We have identified the following agencies in the Greater Atlanta area that provide services to our targeted group and will develop working relationships through collaborative agreements with them for candidate referral and support services:

Table 1: Agency Partners by Target Group and Services Provided

Target Group

Displaced Veterans

Formerly Incarcerated



Goodwill of North Georgia
Chris Kids Veteran Services
Veterans Empowerment Organization Together We Served
Georgia Dept of Veteran Services

Center for Employment Opportunities Forever Family
iWork Global
Raising Expectation

Georgia Dept of Corrections
Atlanta REenty Employment Program

Covenant House Georgia
Gateway Center
Truly Living Well Center
Atlanta Union Mission
Georgia Dept of Community Affairs

Services Provided

Resume Assistance, Career Coaching Career Development, transitional Housing Jobs Skills Assistance
Career transition services
Employment Referral

Job readiness training, job referrals
Employment Preparation Programs
Skills training
Mentoring and workforce development programs Workforce Development Centers

Candidate Referral

Support Services and Shelter
Referral network
Job training and support services
Shelter, transitional housing and support services Funding source for assistance grants.

We share a common goal with these agencies of helping individuals facing barriers to employment find meaningful work. APE as a not-for-profit staffing agency brings specialized expertise in recruiting, training, and matching candidates with job opportunities. Both partners understand the unique challenges faced by veterans, ex- offenders, and the homeless in the job market and can tailor their services accordingly. By joining forces, they can amplify their impact and program effectiveness.

The development of working collaborative agreements between APE and the aforementioned agencies will expand resources, streamline the referral process and provide support services. Memorandums of Understanding will outline the relationship between APE and the Agency and will address the following services:

a. Expanded Resources : Provide access to additional resources, such as job training programs, counseling services, and support networks, which can further support candidates in their transition to employment.

b. Comprehensive Support: By working together, the organizations can provide candidates with comprehensive support throughout the employment process, from resume building and interview preparation to on-the-job training and ongoing mentorship.

c. Streamlined Referral Process: The partnership establishes a streamlined referral process, allowing not-for-profit agencies serving veterans, ex-offenders, and the homeless to refer their clients directly to the staffing agency for job placement assistance. This simplifies the process for vetted candidates and ensures they receive the support they need.

Overall, a collaborative agreement between APE and local not-for-profit agencies serving veterans, ex-offenders, and the homeless has the potential to significantly enhance the employment outcomes and overall well-being of individuals facing barriers to employment. By pooling their resources, expertise, and networks, they can create a more inclusive and supportive environment that empowers individuals to achieve economic stability and independence.

We will dedicate 40% of our time working with other identified non-profits in leveraging resources, matching job orders to candidate referral and developing on-going support services.

Program Implementation Strategy

Our nonprofit uses a multifaceted approach to serve its client base;

  •   We act as a temporary staffing agency, placing referred clients from agency partners in short-term or temporary assignments. This allows them to immediately earn income while developing skills needed for full time employment.
  •   Working within the collaborative support service network, case managers will work closely with each employee providing on-going support focused on job retention and career advancement. This would include skills training, counseling, and assistance with transportation and housing needs.

The key elements of the Operating Model for American Personnel Employment Inc are:

  1. Direct hire model – APE employs program participants and assign them to fill jobs needed by local employers.
  2. Employer partner recruitment plan – APE contracts with businesses to provide workers for short and long term assignments
  3. Participant outreach channels – candidate referral process utilizing area agencies currently serving designated target groups
  4. Ongoing support services model – utilizing working agreements with identified service providers, a host of supportive services will be available to the client to enable successful transition to work. These would include, job readiness and skill training. Coaching; transportation assistance, tools, equipment and uniforms.
  5. Focus on retaining employment and building career advancement pathways.
  6. Monitoring and Evaluation – Data collection, feedback surveys and performance metrics used to maximize impact and meet the evolving needs of our constituents andthe labor market.

Our innovative program approach and the utilization of support services aim to uplift our target population and create value for employers. By providing the connection to jobs, and coordinating the training and coaching that is available, this program directly furthers our tax exempt purpose of empowering displaced veterans, ex-offenders and the homeless to achieve gainful, stable employment. Educating and persuading employers to hire inclusively create opportunities for our clients to obtain and retain employment, furthering our mission.

Funding Mix

Our organization American Personnel Employment Inc. is dedicated to providing sustainable employment opportunities to some of the most vulnerable members of our society, including displaced veterans, ex-offenders, and the homeless. Our mission is not only to assist these individuals in securing meaningful employment but also to support them in their journey towards economic independence and societal reintegration. To achieve this, we rely on a diverse funding mix, combining revenue from employer billing rates with support from grants, donations, and other resources. This narrative outlines our proposed funding mix for consideration in our application for tax-exempt status.

1. Revenue from Employer Billing Rates:

A significant portion of our operating revenue will be derived from the billing rates charged to employers for the staffing services we provide. Our organization operates with a 30% markup rate on the wages paid to our program participants. The mark-up rate includes a cost burden rate of 15% that includes FICA, State and Federal Unemployment Rates, and Workers Compensation costs. This revenue stream is essential for sustaining our day-to-day operations, including staff salaries, program management, and administrative costs. By offering staffing solutions to businesses, we not only generate income but also create employment opportunities for our target demographic.

2. Grants and Government Funding:

We will actively pursue grants and government funding opportunities to supplement our revenue from employer billing rates. These funds are crucial for expanding our programs, enhancing our services, and reaching a wider audience of individuals in need. Grants from foundations, and philanthropic organizations that share our commitment to workforce development and social inclusion will enable us to launch new initiatives, conduct outreach efforts, and provide specialized training to our program participants, thereby increasing their employability and long-term success.

3. Corporate Partnerships and Sponsorships:

We will cultivate strategic partnerships with corporations and businesses that align with our mission and values. These partnerships may involve financial contributions, in-kind donations, or sponsorship arrangements. Corporations that support our cause not only contribute to our financial sustainability but also benefit from positive brand exposure, employee engagement opportunities, and the satisfaction of making a meaningful social impact. Through mutually beneficial partnerships, we leverage the resources and expertise of the private sector to maximize our impact on the communities we serve.

4. Individual Donations and Fundraising Events:

We will also seek the generosity of individual donors who believe in our mission and wish to support our efforts, by engaging with donors through various channels, including direct appeals, fundraising events, and online campaigns. These donations, whether large or small, play a vital role in bridging the gap between our operating expenses and revenue from other sources. Additionally, fundraising events not only raise funds but also increase awareness about the issues faced by our target demographic, fostering empathy and solidarity within the community.

In summary, our funding mix consists of revenue from employer billing rates, grants and government funding, corporate partnerships and sponsorships, and individual donations and fundraising events. This diversified approach ensures financial stability, scalability, and sustainability for our organization as we continue to empower displaced veterans, ex- offenders, and the homeless through gainful employment opportunities. We are committed to transparency, accountability, and efficiency in managing our resources and maximizing the impact of every dollar invested in our mission.


American Personnel Employment, Inc. aims to provide employment and related services to specific target groups, namely displaced veterans, ex-felons, and the homeless, utilizing a staffing employment model in partnership with employers. Our activities are clearly distinguishable from those carried out by for-profit entities, despite providing services similar to taxable organizations.

The Organization’s mission is to empower disadvantaged individuals by facilitating their integration into the workforce, thereby fostering self-sufficiency and societal reintegration.

Distinctiveness from For-Profit Entities:

While the services offered by the Organization may overlap with those provided by for-profit staffing agencies, several key distinctions highlight the non-profit nature and social impact focus of the Organization:

1. Mission-Centric Approach: The Organization’s primary objective is not profit maximization but rather the social welfare and empowerment of disadvantaged individuals. All activities and decisions are guided by the mission to serve the community rather than generate revenue.

2. Target Population Focus: The Organization specifically targets marginalized groups, including displaced veterans, ex-felons, and the homeless, who often face systemic barriers to employment. By prioritizing these populations, the Organization addresses critical societal needs that may be overlooked by for-profit entities focused solely on profitability.

3. Holistic Support Services: Unlike for-profit staffing agencies that may prioritize short- term placements for financial gain, the Organization emphasizes holistic support services aimed at long-term employment retention and personal development. This includes ongoing training, mentorship, and wraparound support to address barriers beyond just job placement.

4. Social Impact Metrics: The success of the Organization is measured not only by financial metrics but also by its social impact indicators, such as job retention rates, wage progression, and participant feedback on improved quality of life. These metrics reflect the Organization’s commitment to creating sustainable positive change in the lives of its beneficiaries.